Education
Graduated May 2025
University of Dayton
Bachelor of Science in Business Administration
Major: Marketing (Digital Marketing Emphasis)
Minors: Accounting, Management Information Systems
GPA: 3.80
• Honors Student and Dean’s List Honoree (All Semesters)
• Study abroad at Maynooth University in Maynooth, Ireland (July 2023)
• Involvement: Delta Sigma Pi Business Fraternity, Campus Activities Board, Sport Business Club, Marketing Club, Sustainability Club, UD Athletics Social Media Intern
Professional Experience
September 2025 - Present
Cincinnati Cyclones
Social Media Intern | Instagram | Facebook | X | TikTok
• Assist in day-to-day content planning and creation for Cyclones' social media platforms, including Instagram, X, Facebook, and TikTok, contributing to the team’s voice and brand presence through engaging visuals, videos, and graphics
• Collaborate with the marketing team to concept and execute content that reflects current trends and enhances fan engagement, including vertical video storytelling and behind-the-scenes coverage
• Utilize Adobe Creative Suite (Photoshop, Lightroom, and Premiere Pro) to design and edit graphics and short-form videos for game-day promotions, player highlights, and ticket sales initiatives
• Support real-time social media coverage during remote away games and all in-person home games, capturing content and maintaining brand consistency under tight deadlines
• Stay current on emerging trends and best practices in sports social media, contributing ideas to grow the Cyclones’ digital presence while upholding the team’s core values and identity
March 2025
Bleacher Report
Freelance Social Coverage Content Capture | Alabama State Hail-Mary Game Winner TT | Matt Rogers Injury Hugs TT | Matt Rogers Injury Interview TT
• Created freelance social media content for Bleacher Report during the NCAA Men’s Basketball Tournament First Four in Dayton
• Shot, edited, and shared iPhone videos for use on Bleacher Report’s social accounts, including @marchmadnessmbb, @br_hoops, @bleacherreport, and @houseofhighlights
May 2024 - April 2025
Medical Mutual of Ohio
Superior Dental Care Marketing Intern | Blog | Facebook | X | LinkedIn
• Develop and manage monthly content calendars for LinkedIn, Instagram, Facebook, and X, creating platform-specific social media posts that align with brand strategy and drive audience engagement
• Design and optimize marketing assets, including LinkedIn ads, cross-selling campaigns, email marketing materials, and blog posts, leveraging Adobe Photoshop, Adobe InDesign, and persuasive copywriting to enhance brand visibility
• Conduct in-depth market and competitor research to inform strategic marketing initiatives, analyzing digital content, ads, and messaging to refine SDC's positioning
• Analyze campaign performance using Excel, translating data into actionable insights to refine strategy and improve content effectiveness
August 2023 - May 2025
University of Dayton Athletics
Social Media Intern | MTEN IG | WTEN IG | X
• Scheduled and posted daily content on Men’s and Women’s Tennis Instagrams and X, leveraging digital storytelling to achieve a 231% increase in reach and a 108% increase in engagement on the Men’s Tennis Instagram and 111% and 114% increases in reach and engagement, respectively, on the Women’s Tennis Instagram
• Assisted in content creation for various other high-profile sports, including Dayton Flyers Men's Basketball, executing in-game social media coverage across Instagram, X, and Facebook to a combined audience of 220K+ followers, ensuring high-quality, real-time updates under pressure
• Utilized Adobe Photoshop and Premiere Pro to create and edit visually compelling match day graphics, short-form videos, and real-time updates that enhance fan engagement
• Aided in the development and production of TikTok and Instagram Reels for official Dayton Flyers social accounts, contributing to increased engagement and audience growth
• Analyzed 15 Hootsuite reports monthly, identifying audience behavior trends and engagement patterns to optimize social media strategy across multiple sports accounts and platforms. Led intern training on analytics, enhancing team-wide understanding of social performance metrics.
Frericks Center Equipment/Laundry Room Assistant
• Assisted in the laundering and care of athletic uniforms and equipment for 16 university sports
• Demonstrated strong organizational and attention-to-detail skills by ensuring accurate inventory and packing for competitions
Leadership & Involvement
February 2022 - May 2025
Delta Sigma Pi Professional Business Fraternity – Epsilon Tau Chapter
VP Professional Activities
• Led the planning and execution of 6 professional development events throughout the semester, enhancing career readiness and industry engagement for over 75 fraternity members
• Coordinated with university faculty, industry professionals, and alumni to deliver workshops on personal finance, salary negotiations, and effective teamwork based on personality test results, equipping members with essential career skills
Senior VP
• Spearheaded all aspects of the recruitment process, from planning, organizing, and staffing events to creating presentations and activities, resulting in a successful recruitment campaign
• Assumed key leadership responsibilities, including assisting the chapter president and overseeing the recruitment committee, demonstrating effective delegation and group leadership
VP Marketing & PR | Instagram | LinkedIn | Website
• Managed the chapter’s Instagram and LinkedIn, generating a 137% increase in reach and a 112% increase in engagement on Instagram through strategic communication, project management, and content planning
• Designed social media projects on Canva that followed the Delta Sigma Pi brand and complied with university guidelines
• Used Wix to design the chapter’s website, creating an additional communication channel for interested students, current brothers, and alumni
October 2021 - May 2025
Campus Activities Board
Co-President
• Oversee general board operations and recruitment initiatives, enhancing member engagement and fostering a sense of community
• Plan twice-monthly general board meetings and retreats, generating effective communication and collaboration within CAB
• Mentor committee directors through regular one-on-one meetings, providing guidance and support to ensure their success
Travel & Recreation Committee Director
• Led a team of 4 to coordinate and facilitate 5 off-campus events for the student body each semester, achieving an 80% increase in attendance through effective event execution and communication with venue representatives
• Attended weekly executive board meetings to plan general body events and gain personal and professional development through biweekly general board meetings
Accomplishments, Skills, & Certifications
Accomplishments
National Collegiate Digital Marketing Championship 2024
• Individually, 3rd highest revenue generator in the Stukent "Man vs. Machine" simulation and #10 Nationally Ranked Digital Marketer
• As a team, placed 2nd in the Presentation Pro competition and finished 3rd overall
Skills
Social Media Marketing
• Instagram, Twitter, LinkedIn, Facebook
Adobe Creative Suite
• Photoshop, InDesign, Premiere Pro, Premiere Rush
Video Editing
• Adobe Premiere Pro, Adobe Premiere Rush,
CapCut
Content Strategy & Planning
• Hootsuite, Meta Business Suite
Data & Marketing Analytics
• Hootsuite Analytics, Google Analytics,
Meta Business Suite & Instagram Insights, Tableau
• Content Creation
• Digital Storytelling
• Copywriting
• Search Engine Optimization (SEO)
• Microsoft Office
• Wix Website Building
• Canva
Certifications
Stukent Social Media Simternship
• Measured key performance indicators for tracking social media marketing success
• Performed demographic targeting to increase engagement and drive conversions
• Analyzed data to optimize performance across multiple social media channels
• Maximized the benefits of both promoted and organic posting
• Utilized different social media strategies to leverage the power of social media influencers
• Created compelling ads for earned, owned, and paid social media marketing
• Utilized content variation and testing different promotional strategies
• Tested social media content and promotions to increase engagement and drive conversions
• Managed a substantial advertising budget
• Social listening and engaging with consumers
Stukent Digital Marketing Simternship
• Strategically selected, prioritized, and optimized keywords
• Interpreted vanity metrics (impressions and clicks) when evaluating the value of a campaign
• Calculated and used KPIs, including ROI, and knew when to prioritize these metrics
• Performed A/B testing to identify the best approach for retargeting
• Effectively allocated a budget to maximize profits
• Optimized landing pages
• Utilized digital tools and tactics to improve campaign performance
• Effectively organized, created, and optimized search, display (interest-based, remarketing), and shopping ads
Oral Communication Certification
• Can successfully communicate ideas and information effectively, minimizing confusion and misinformation
• Can successfully adjust communication style and approach for different settings; build rapport; and communicate up and down the organization
• Can successfully form productive working relationships; ensure that others feel understood and valued; and grasp and retain information
• Can successfully use the components of storytelling to capture an audience, maintain attention, and increase engagement
Google Ads Creative Certification
• Can successfully make effective ad creative for Video, Display, App, and Search campaigns based on Google's research-backed guidance
• Can successfully use Google's tools and resources throughout the creative life cycle
• Can successfully boost creative performance with experimentation
Google Analytics Certification
• Can successfully set up a Google Analytics 4 property for a website or an app
• Can successfully collect the data you need for your business and use the various reporting tools and features
• Can successfully recognize key measurement features that can show the effectiveness of your online marketing efforts